パチャウリ博士の考えに同調して、2009年6月15日には元ビートルズのメンバーであるポール・マッカートニー氏が温室効果ガス削減を目的に、畜肉の摂食を週1回減らすミート・フリー・マンデー (MFM) 運動を提唱し、オノ・ヨウコ氏などもこの運動に参加ししています。
温室効果ガスの文句は車より牛へ
Future technological trends and their likely effects on human society, politics and evolution.
People should have one meat-free day a week if they want to make a personal and effective sacrifice that would help tackle climate change, the world's leading authority on global warming has told The Observer Dr Rajendra Pachauri, chair of the United Nations Intergovernmental Panel on Climate Change, which last year earned a joint share of the Nobel Peace Prize, said that people should then go on to reduce their meat consumption even further.